Tuesday, February 5, 2008

Why we advertise...

Saturday morning the family and I woke up shivering. Our main furnace was out...wonderful! I'm definitely not a furnace repairman but I was able to open it up and see that the ignitor was cracked. Several years ago when this happened it resulted in a wait for the repairman and a couple hundred dollar bill. This time (since I was certain I only needed an ignitor) I decided to take manners into my own hands...

The problem was where to find the part I needed? I started at Lowes (who of course didn't carry the part) and heard from the guy in plumbing that there "was a supply place downtown where all the pro's buy their parts that would have it"...the problem is he didn't remember the name of the place. Someone in customer service handed me a phone book. The "mythical" supply house wasn't in the yellow pages. Finally someone remembered the name and I found their one line listing in the white pages. Less than an hour later my furnace was purring away for only $40.00! yeah!

I don't want actionchurch to be like that plumbing supply house. I don't want us to be packed with what people need (Jesus) and be surrounded by "shivering" people because they don't know we exist. I don't want to ever rely on the fact that "we've been here for years" or all the "pros" know about us"...when families could be "warmed" by our services. I don't want to be "satisfied" with our business and quit promoting Jesus.

We are about to begin an ad campaign on 105.7 the x. It will be the first of many ways we will tell York county that there is a "church for people who don't like church". People are "shivering"...if we have the "missing part" we should let them know...if not, we should stay home and watch Nascar...it's that simple.