Not your "average" church?

As part of the "research and development" phase of actionchurch I have visited literally hundreds of church websites and blogs. I'm not sure whether this is funny or sad but I noticed something in common about many of them. A vast majority of churches had some version of "we're not your average church" in their online information. I know this is anecdotal evidence but think about that...It could be that the average church in America says it's "not your average church".

I'm not sure what people looking for a church online think as they view church after church claiming not to be "your average church". (What if they are looking for an average church?) I know what it makes me think. We will never position actionchurch as being "different than" other churches. My dream is to tell as many people as possible who we are and will be, and allow people to make up their own mind about whether they want to be part of our community...or not!

We will spend zero effort trying to be different than other churches. We will spend mega effort trying to be like this church... I'm pretty sure this is the standard we will be "graded" by.

46 They worshiped together at the Temple each day (active in their culture), met in homes for the Lord's Supper (actively involved in the church body), and shared their meals with great joy and generosity (actively serving their community) – 47 all the while praising God and enjoying the goodwill of all the people (actively striving to “make Jesus famous”). And each day the Lord added to their group those who were being saved. (actively living out the “great commission”)
Acts 2:46-47