Idol gives back...

I don't want Thursday to become "rant about Idol day" but... If churches think it's "OK not to be visibly "giving back" to the community and world because "we provide a service by meeting every Sunday." Why does the most watched show in America dedicate an entire night to "giving back"? Is it for purely "charitable" reasons? Or do they also have research to show that "doing good is good for business"? If I had to guess I would say both reasons motivate them...

32 men of Issachar, who understood the times and knew what Israel should do...1 Chronicles 12:32

(I think we still need to "understand the times" in order to know "what to do"....)