Big Mac-vs-Ten Commandments

I just read a news story lamenting the fact that more Americans were familiar with the ingredients of a Big Mac than with the Ten Commandments. (link) ....That actually doesn't surprise me... I just think it proves that 30 years of creative marketing and one annoyingly catchy tune can be more effective than 30 years of "sermons" and "Sunday School".... It's not just what we say-it's what they remember. ( Big Mac Commercial 1975-link)